NINJA socks | via
FC: You also run a design-your-own contest, making you something of an open-source sock company.
CA: It’s been hugely successful, it was a super great idea, and I’ll pat myself on the back for that one. It’s so many wins. It makes my job easier, since people from all over the world are emailing us designs for a chance to win the grand prize, $1,000 plus the sock going into production. Our last contest, 2,000 designs were submitted, and we put the top 30 or 40 on our Facebook fan page. The fans love it, because they feel like they’re choosing the products, and it increases our fan numbers—we just reached 10,000 fans. So it’s just a win-win all around.