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The 5 Basic Building Blocks for Branding Your Startup

poorartists:

K R i N K

About Krink

The 5 Worst Business Ideas (That Somehow Succeeded)__Passion and persistence are the key to entrepreneurial success. If you’ve got an outrageous business idea that everyone tells you is bound to fail, take inspiration from these true believers who flouted conventional wisdom to make their startup dreams come true.

WINNER: ‘Redesign the Report Card’ Project

GOOD is a media platform that promotes, connects, and reports on the individuals, businesses, and non-profits “moving the world forward.” Good produces a website (GOOD.is), a quarterly magazine, and online video content covering a variety of topics, including the environment, education, urban planning, design, food, politics, culture, and health.

Good was founded in 2006 by Ben Goldhirsh, son of entrepreneur and Inc. Magazine creator Bernie Goldhirsh.

SCOTT BELSKY has devoted his professional life to help organize the creative world to make ideas happen. Scott is the founder of Behance, a company that develops products and services for the creative industries. Behance oversees the Behance Network, the world’s leading online platform for creative professionals, The 99%, Behance’s think tank and annual conference devoted to execution in the creative world, and Action Method, a popular online/mobile productivity application and line of organizational paper products. Scott is also the author of the national bestselling book Making Ideas Happen (Portfolio, Penguin Books).

Scott Belsky doesn’t exactly advertise that he’s the grandson of test-prep king Stanley Kaplan, but he has a lot in common with the man who launched a $4 billion industry by tutoring immigrants for the SAT. “He always used this term ‘meritocracy,’ ” Belsky recalls. “He was always hoping the smartest people would go to college rather than the people who had the connections and wealth.”

Work Smart: Overcoming the Addiction to “Insecurity Work” (video)__To create what will be, you must remove yourself from the constant concern for what already is.

An Interview with Scott Belsky__The name “Behance” came from the word “enhance” – which means to improve, and the word “be” which suggests that people must take responsibility for themselves and their careers – this is ultimately what we’re trying to do for the creative world.

timemagazine:

“We were just sitting, talking about creativity and everyday stuff. I was beginning to build a level of intimacy with him, and then he rushed off, and came back in and plopped down in that pose. He spontaneously sat down with a Macintosh in his lap. I got the shot the first time. We did do a few more shots later on, and he even did a few yoga poses—he lifted his leg and put it over his shoulder—and I just thought we were two guys hanging out, chatting away, and enjoying the relationship. It wasn’t like there was a conceptualization here—this was completely off the cuff, spontaneity that we never thought would become a magazine image.”

- Photographer Norman Seeff reflects on his iconic image of Steve Jobs, now featured on the cover of our special edition issue commemorating the life of the late Apple CEO. 

(via lotsoloot)

Almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

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Steve Jobs

Quotes on Design

PIC # 1: Virgin Mobile’s Own Kickback Scheme__PIC #2: BioLytical Partners with Virgin Mobile

Richard Branson on Branding__Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust. And beware: brands always mean something. If you don’t define what the brand means, your competitors will. [From: “Business Stripped Bare: Adventures of a Global Entrepreneur”]

Housebites Hopes to Reinvent Takeaway Food

Building on the momentum of his previous online business successes, including the European dating site SpeedDater, and with the backing of investor heavyweights such as Paul Birth (of Bebo fame), Simon Prockter believes his site will make serious inroads into the UK delivered food market - a market which is currently worth £1.6bn (US$2.5bn) and is expected to rise to £2.5bn (US$3.9bn) within three years. Already housebites has been listed in a shortlist of UK start-up businesses most likely to succeed - the Real Business Future 50.

THE NEW ESTABLISHMENT 2011

In 1994, Vanity Fair marked the country’s transition from a manufacturing power to the world’s first Information Age superpower. The influence wielded by the Cold Warriors of the Old Establishment (men like Dean Acheson, Averell Harriman, and McGeorge Bundy) passed on to what we called the New Establishment: a fascinating new breed of buccaneering visionaries and entrepreneurs from the entertainment, communications, and computer industries—towering figures of the time like Bill Gates, John Malone, Rupert Murdoch, David Geffen, and Ted Turner.

Here we are, 17 years later, and another seismic shift in interest and influence has taken place, as the Age of Information gives way to a burgeoning Age of Technology. This year’s New Establishment (we considered calling it the New New Establishment) reflects this change, as the original class of insurgents—many of whom now show up on our inaugural Powers That Be list (a new category of tried-and-true mandarins) or Hall of Fame—make way for their successors, who are, more often than not, engineering prodigies, founders of their companies, and frightfully young. It’s unclear what an almost unhealthy preoccupation with Facebook, Twitter, and a flock of Angry Finnish Birds says about our priorities or our culture, but for the time being, and until something different comes along, this is who we are.

The Business Legacy of Mr. Jobs

Revered by many, hated by some, but respected by most, the indisputable fact remains that Steve Jobs is the most successful business leader of his generation and quite possibly of all time. The numbers are impressive in themselves but the most remarkable aspect of his success is how it was achieved. Though he remains at Apple, the end of his tenure as CEO is the end of an era and an opportunity to try and grasp just exactly what it is he did and what lessons there are for all of us “trying to make a dent in the universe.” […]

Apple At a Turning Point?

But where do the success and the attraction of Apple’s product design come from? Prof. Peter Zec gave answers to the Deutschlandfunk: “It’s going back to the old Bauhaus tradition. Back then, Bauhaus master Mies van der Rohe said “less is more” – one should reduce products to its essential and that’s basically what Apple does. The devices aren’t overloaded with too many buttons or functions. The touchscreen is self-explanatory, which means that we directly know how to handle those devices as soon as they are switched on. This convenience, the simplicity of design or the product’s feel - the iPhone for example really is charming the hands – all these exceptional characteristics in use make the design so unique.”