Information
You are viewing posts tagged business practices
You are viewing posts tagged business practices
“Marketing is Dead” Says Saatchi & Saatchi CEO: To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency - not strategy. Martin Luther King did not say “I have a vision statement” did he? He had a dream. You have to make sure you have dreams and your brand also needs a dream.
Weekly Quote #3
Seymour Chwast is a designer and illustrator, best known for being one of the co-founders of the legendary Push Pin Studios along with Milton Glaser, in 1954.
I take this quote to mean that you should always make sure you have a solid idea as the basis of your work. If you show people your initial ideas and they don’t get them, keep looking for one that they will get, then build from there.
A Nose for Beauty: The sole fact that beauty companies are still testing on animals or using animal products is an embarrassment for an industry that sells “wellbeing.”
Glamorous Speed women’s polo dress
Why Luxury Brands Will Fail Without a Clear Design Philosphy: Customer driven innovation has been replaced by design driven innovation. As a result, it’s all about knowing your customer but also about being highly creative in order to be successful. This principle goes for niche markets as well as for the mass market.
Thou Shalt Covet What Thy Neighbor Covets__When it comes to the things we buy, what other people think matters. A lot. Here’s how the desires of strangers - inflamed by branders and marketers - mysteriously become our desires, too.
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Click: What Millions of People Are Doing Online and Why it Matters