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“Marketing is Dead” Says Saatchi & Saatchi CEO: To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency - not strategy. Martin Luther King did not say “I have a vision statement” did he? He had a dream. You have to make sure you have dreams and your brand also needs a dream.

Gourmet Cafeteria Concept by Guilherme Karklin

Glamorous Speed women’s polo dress

Why Luxury Brands Will Fail Without a Clear Design Philosphy: Customer driven innovation has been replaced by design driven innovation. As a result, it’s all about knowing your customer but also about being highly creative in order to be successful. This principle goes for niche markets as well as for the mass market.

Remove the logo. Know the brand: Earlier today I tweeted, “Name a brand you can visually identify without the logo.”

Kraken Rum__review

[Kraken Desk Lamp]

The Kraken Online Store

Thou Shalt Covet What Thy Neighbor Covets__When it comes to the things we buy, what other people think matters. A lot. Here’s how the desires of strangers - inflamed by branders and marketers - mysteriously become our desires, too.

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Why We Buy: The Science of Shopping - Updated and Revised for the Internet, the Global Consumer, and Beyond

Click: What Millions of People Are Doing Online and Why it Matters

Auténtico Tequila Alacrán or Authentic Scorpion Tequila. This is not a brand or some product created by a transnational corporation. Instead, it was made by a group of friends in Mexico City, who rebelled against the status quo and created this unconventionally pure white spirit concealed within a matte-black bottle. The special and rubbery (some say velvety) “Soft Touch” finish is a unique texture, never before applied on a tequila bottle, or any other that we know of. The shape was inspired by a canteen crossed with a liquor flask and its rugged skin makes it the ultimate urban trend. The tequila is absolutely delicious by the way. [LovelyPackage.com]

The bottle’s unique finish inspired the company’s stationary design using matte paper and embossed graphics to give it an urban, rugged look. [LovelyStationery.com]

The 5 Basic Building Blocks for Branding Your Startup

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